The King's S-s-s-speech

The king’s speech case study final powerpoint

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Paul

Paul's marketing campaign consisted of posters, trailers, tv commercials and general publicity - such as at events like Comic-Con. Unique to most other films, Paul had an official website that the cast had a huge part in. For example, Nick Frost and Simon Pegg made 'vlogs' or video blogs and also incorperated their 'tweets'. Paul was distributed by Universal Pictures, and release on March 18, 2011. In this week, films such as Justin Bieber: Never Say Never 3D and Gnomeo and Juliette were also released. The film premiered 4 days before, on the 14th - held in Hollywood at Grauman's Chinese Theatre. Nick Frost and Simon Pegg, the film's 'talent' appeared on chat shows and did both radio and magazine interviews to gain publicity for the film. The film's target audience is probably a combination of sci-fi and comedy fans, appealing to most ages between 14-40. However, some of the jokes are aimed at a certain age group (16-21) and others may not understand. There has not been any use of commercial synergies with Paul, it has relied on its own publicity alone.

Distribution and Exhibition

Distribution and exhibition

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Distribution

Vertical/Horizontal Integration
Specialised/Mainstream Films
90+ Terrotories
Hollywood/Independant
Below the Line/Viral Marketing
Licensing
Digital/35mm Prints - Mainstream 200+ Independant 10
Release Films that Relate to the Time of Year
Typical Release Day - Friday - FDA

Final Piece

Distribution & Marketing

Introduction
Logistics
35mm > Digital (DSN Sites)
Release dates/Blanket releases
Marketing/Advertising
Synergy
Merchandise/Soundtracks
Viral
New Technologies
Festivals/Awards
Opening Weekends/Premiers
Quotes > From Industry