Paul's marketing campaign consisted of posters, trailers, tv commercials and general publicity - such as at events like Comic-Con. Unique to most other films, Paul had an official website that the cast had a huge part in. For example, Nick Frost and Simon Pegg made 'vlogs' or video blogs and also incorperated their 'tweets'. Paul was distributed by Universal Pictures, and release on March 18, 2011. In this week, films such as Justin Bieber: Never Say Never 3D and Gnomeo and Juliette were also released. The film premiered 4 days before, on the 14th - held in Hollywood at Grauman's Chinese Theatre. Nick Frost and Simon Pegg, the film's 'talent' appeared on chat shows and did both radio and magazine interviews to gain publicity for the film. The film's target audience is probably a combination of sci-fi and comedy fans, appealing to most ages between 14-40. However, some of the jokes are aimed at a certain age group (16-21) and others may not understand. There has not been any use of commercial synergies with Paul, it has relied on its own publicity alone.
